Every creation—whether it’s a business, a product, a relationship, or a goal—moves through three inevitable phases: infatuation, maintenance, and destruction.
Think of buying a new car.
At first, it’s all you think about. You picture how it will feel, how it will look, how people will react. The Hindus called this Brahma, the thrill of creation.
Then comes the part where you actually use the car. You may stop washing it as often, and the thrill fades. You are no longer excited, but this is where the payoff happens. In Hindu philosophy, that is Vishnu, and it represents maintenance and preservation.
And then, at some point, you grow bored. You crave something new. Maybe it breaks down. Maybe you sell it. That’s Shiva, the destroyer.
Together, Brahma, Vishnu, and Shiva describe a complete and recurring cycle: creation arises, is maintained, and is eventually destroyed, making space for creation to begin again.
Here’s what we believe:
The faster you get through this cycle, the faster you grow.
Most people fight the last part.
They cling. They force it.
And that’s why they feel blocked.
Because trying to cling to a past creation blocks your next one.
And suppressing your inner Shiva, is suppressing your inner Brahma.
It is a liberating perspective.
Love and Wisdom,
Monica and Stefan
P.S. The next time something in your life starts to fade… don’t panic. It might just be making room for something more alive.
More from Monica, Stefan and the Inspired Life Circle team.
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June 18th - Clear the 5 Money Patterns That Block You From Earning More
A free live workshop with Monica Ion for high-achieving professionals whose income, confidence, and growth have stalled despite the effort.